¡Tierra! Intenso is 100% sustainably grown on farms that have been certified by the Rainforest Alliance, which helps to protect the environment and improve conditions for workers and their families.
¡Tierra! commenced in 2003 as a sustainability project to benefit small coffee growers in Peru, Colombia and Honduras. Farmers and their communities are supported via three key initiatives:
Economically - by improving coffee quality and developing a more efficient supply chain, growers receive better prices and deliver product excellence.
Socially - assistance in the building of essential infrastructure such as roads, schools and community centres to provide an improved quality of life.
Environmentally - ensuring a better use of natural resources and promoting cultivation techniques that safeguard the environment.